Lyle Hebel is the President of MTNTOUGH, an illustrator and designer, and a dedicated advocate for building stronger, more capable hunters through physical and mental fitness. With a deep passion for the outdoors, Lyle is an avid hunter who understands firsthand the demands of backcountry pursuits and the importance of preparation.

As both a husband and father, Lyle’s approach to leadership and life is rooted in discipline, resilience, and leading by example. He brings that same mindset to MTNTOUGH, helping shape programs that prepare individuals not just for the hunt, but for the challenges that come with it.

Whether in the mountains, behind the design work, or leading a growing brand, Lyle is committed to helping others push their limits, stay accountable, and show up ready for whatever lies ahead.