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6.5 Creedmoor ~ 140 Grain ~ GameChanger
Ammo, GameChanger, In-stockOur GameChanger ammunition is the result of more than 70 years of designing world-class bullets. Each GameChanger round utilizes a Sierra Tipped GameKing bullet with an extremely accurate boat tail profile and a polymer tip seated in a hollow point design for fast expansion upon impact. A lead core encased in a thick, tough copper jacket delivers outstanding penetration and controlled expansion at any range. The 6.5 Creedmoor has arrived and its not leaving anytime soon. With the countless rifles chambered for the 6.5 Creedmoor, Sierra GameChanger ammunition turns your long-range target rifle into a real game getter. The 140 grain GameChanger bullet with its G1 BC of .510, handles deer with ease and can be used effectively on elk as long as the shooter does his part. This ammunition is going to put a lot of meat in the freezer. Click to view trajectory chart.$66.99 -
9mm 124 Gr. JHP Sports Master
Bullets, Compete, Defend, Defend Specialty, HandgunSierra brings to you another 9mm bullet designed specifically with the 9mm Luger cartridge in mind. This provides a great bullet weight for target and personal protection. This bullet should also be very accurate for use in competitive shooting. As a hunting bullet for small to medium varmints, the 124 SportsMaster will be a great performer. Very reliable for feed and function in most firearms including the PC carbines that are very popular at this time.$28.99 – $128.99 -
9mm Luger ~ 115 Grain JHP ~ Outdoor Master
Ammo, Outdoor MasterNEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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9mm Luger ~ 124 Grain JHP ~ Outdoor Master
Ammo, Outdoor MasterNEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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380 Auto ~ 90 Grain JHP ~ Outdoor Master
Ammo, Outdoor MasterNEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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40 S&W ~ 180 Grain JHP ~ Outdoor Master
Ammo, Outdoor MasterNEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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45 Auto ~ 185 Grain JHP ~ Outdoor Master
Ammo, Outdoor MasterNEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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300 AAC Blackout ~ 115 Grain ~ Outdoor Master
Ammo, In-stock, Outdoor MasterNEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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223 Remington ~ 55 Grain ~ Outdoor Master
Ammo, In-stock, Outdoor MasterNEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Designed for magazine length and reliable feeding in an AR platform.
- Loaded with GameKing Hollow Point Boat Tail (HPBT) bullets.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical. *NOTE - This ammo uses mil-grade primers. Best for use in AR-15s. Primer pockets must be reamed or swaged in order to reload.
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223 Remington ~ 69 Grain ~ MatchKing
Ammo, In-stock, MatchKing CompetitionSierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.
Click to view trajectory chart. -
223 Remington ~ 77 Grain ~ MatchKing
Ammo, MatchKing CompetitionSierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.
Click to view trajectory chart. -
6mm Creedmoor ~ 107 Grain ~ MatchKing
Ammo, MatchKing CompetitionSierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.
Click to view trajectory chart. -
6.5mm Creedmoor ~ 140 Grain ~ MatchKing
Ammo, In-stock, MatchKing CompetitionSierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.
Click to view trajectory chart. -
308 Winchester ~ 168 Grain ~ MatchKing
Ammo, In-stock, MatchKing CompetitionSierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.
Click to view trajectory chart. -
308 Winchester ~ 175 Grain ~ MatchKing
Ammo, In-stock, MatchKing CompetitionSierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.
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.30 Cal 115 Gr. HP Varminter
Bullets, Hunt, In-stock, RifleSierra is now offering our #2116 0.308” 115gr HP Varminter as a Green Box item. Originally offered in our 300 AAC Blackout #A2116-33 ammo, it has given proper feeding and functioning in all forms of firearms chambered for this cartridge. From the 300AAC, it is perfectly suited for varmint use up to a medium sized game animal like whitetail with proper shot placements, but it can also be used from a wide variety of other cartridges. From a faster velocity cartridge, like a 308 Winchester, it would be better suited for varmints as it will give an exceptionally deadly expansion quality. It has a 0.267 G1 BC so it will travel well, even out to 250 yards and possibly more with the right zero.$34.99 – $159.99 -
9mm 147 Gr. JHP V-Crown
Bullets, Defend, Handgun, Hunt, In-stock, ProtectSierra Bullets has partnered with Sig Sauer to bring you the ultimate defense bullet line, delivering optimal weight retention and expansion at all effective distances, combined with Sierra’s world-renowned accuracy. The line features a stacked hollow point bullet design with an additional hollow point cavity. The locking groove was added to provide a controlled expansion quality while keeping the weight retention at an ideally high level. The new #9947 147gr JHP is heavy weight used to provide sub-sonic velocities from cartridges like the 9x19 (9mm Luger) and can be an ideal combination from an SBR style firearm.$37.99 – $154.99 -
9mm Luger ~ 147 Grain JHP ~ Sports Master
Ammo, Sports Master<!--$22.99NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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38 Special ~ 125 Grain JHP ~ Sports Master
Ammo, Sports Master<!--$23.99NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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357 Magnum ~ 158 Grain JHP ~ Sports Master
Ammo, Sports Master<!--$24.99NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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44 Remington Magnum ~ 240 Grain JHP ~ Sports Master
Ammo, Sports Master<!--$29.99NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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45 Colt ~ 225 Grain JHP ~ Sports Master
Ammo, Sports Master<!--$29.99NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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243 Winchester ~ 100 Grain HPBT ~ Sports Master
Ammo, In-stock, Sports MasterNEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.$49.99- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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9mm Luger ~ 147 Grain JHP ~ Outdoor Master
Ammo, Outdoor Master<!--$22.99NEW Sierra® Outdoor Master™ cartridges utilize innovative components and production processes that deliver an economical cartridge suitable for all purposes. Packed with hard-hitting terminal performance and the same attention to detail that Sierra is famous for, Outdoor Master will get you outside with confidence.
- Power Jacket is topped with Sports Master™ Jacketed Hollow Point (JHP) bullets.
- Specially placed skives in the jacket around the tip of the bullet provide positive, uniform, and controlled expansion.
- Cartridges are loaded with brass casings, making reloading with conventional equipment easy and economical.
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.45 Cal 185 Gr. JHP Sports Master
Bullets, Defend Specialty, Handgun, In-stock, Protect SpecialtySierra’s new #8835 185gr JHP Sports Master is a redesign of our original #8800. It has a smooth transition from the bearing surface to the ogive, and a rounder ogive profile, as well as a new hollow cavity in the nose. These new features have created a bullet that has given us a very good expansion quality and reliability from velocities associated with the 45ACP cartridge. It was originally designed for use from the 45ACP but can be used in others like the 45 Auto Rim and even the 45 Colt when certain conditions are met. If you have any questions about use or proper loading techniques, call our 800-223-8799 number and talk to a Tech, we’ll be happy to help.$42.99 -
.30 Cal / 7.62mm 177 Gr. HPBT MatchKing
Bullets, Compete, Defend, RifleMatchKings® are the pride of the Sierra bullet family, unmatched worldwide and truly world class in all respects. Competitive shooters have relied on the consistent accuracy of Sierra's MatchKings® for decades, resulting in a history of state, national and world records that is the envy of our competitors. Our new #2277 has incorporated designs to make a long range match bullet better. It still keeps the exceptional shoot-ability that our 175gr provides, but utilizes a closed nose meplat and other subtle features to raise the BC's to a 0.545 G1. In most cases, a reloader can use their previously developed load data and die settings from the 175gr as a starting point to work from and easily find accuracy. Sierra MatchKing® bullets have set the standards worldwide for consistent accuracy in handguns as well as rifles. Since the introduction of the high performance Remington XP-100 and similar handguns chambering larger rifle cartridges, all 30 caliber MatchKings® have been used in handgun silhouettes and long-range target competitions. Sierra's famous MatchKing® design assures superb accuracy, flat trajectory, and high momentum delivery with low sensitivity to crosswinds at all ranges. While they are recognized around the world for record-setting accuracy, MatchKing® and Tipped MatchKing® bullets are not recommended for most hunting applications. Although MatchKing® and Tipped MatchKing® bullets are commonly used for varmint hunting, their design will not provide the same reliable explosive expansion at equivalent velocities in varmints compared to their lightly jacketed Hornet, Blitz or Varminter counterparts.$46.99 – $216.99 -
223 Remington ~ 77 Grain ~ MatchKing ~ FOH
Ammo, In-stock, MatchKing CompetitionHONOR THEIR SACRIFICE, EDUCATE THEIR LEGACY.
Sierra is proud to support Folds of Honor with this limited run of 223 REM and 300 BLK ammunition. A percentage of sales from each box will help provide scholarships to the families of military or first responders who have been wounded or killed in the line of duty.
Sierra® has combined the time-tested, legendary accuracy of their MatchKing® bullet with superior brass, primer and powder to create match-winning ammunition — right out of the box. With unparalleled precision and consistent performance in all firearm platforms, MatchKing® Competition Ammunition is already leading matches — but that’s what you’d expect from Sierra®, who’s been winning for nearly 75 years. Gold-standard quality, extremely tight tolerances and consistent accuracy and performance are the hallmarks for success, and this ammunition delivers on all counts. And, MatchKing Ammunition uses the highest quality components so you can reload it with your favorite MatchKing® bullets to keep on winning, too.
Click to view trajectory chart.
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